AREAS OF EXPERTISE
Art Direction
Branding
Packaging
ABOUT ME
I am an art director, graphic designer and illustrator with a focus on branding, specifically around product, packaging and marketing.
My current role is as an art director in the internal agency inside of Asahi/CUB.
I work with some of Australia’s most iconic FMCG brands such as Asahi Super Dry, Great Northern, Victoria Bitter and Vodka Cruiser.
My day to day includes ideation for brand campaigns, storyboarding and scamping, presenting to clients and directing our internal studio and production teams.
I was a member of the Australian Graphic Design Association and have taken part in the AGDA mentor program as a mentor and worked with up and coming designers on their careers. I’ve also been a panel speaker for an AGDA event about working as an internal design resource. In my spare time, I’m a fitness weirdo, photography enthusiast and average cook and home brewer.
EMPLOYMENT HISTORY
Independent Distillers
Graphic Designer from 2008 - 2012
Asahi Premium Beverages
Graphic Design Manager from 2012 - 2020
Carlton United Breweries/Cubhouse
Graphic Designer from 2020 - 2022
Carlton United Breweries/1House
Art Director from 2022 - Current
Email
mattmckey@gmail.com
Phone
0402 700 963
SKILL SET
Working as an art director, I have a strong vision, along with collaboration skills, from working with copywriters and creative directors, to producers, directors and photographers.
I am proficient in the Adobe CC apps - Illustrator, Photoshop and Indesign, and I’m friendly with 3D modelling software like Blender.
I’m skilled in the print process for packaging, and I’ve worked with print techniques such lithography, offset and flexography, and can set up art accordingly.
I’ve regularly created a variety of advertising mediums, such as magazine advertisements to billboards and other signage and web advertisements.
I can also model and render products visual mockups.
I’ve managed the product creation process from working through briefs, to working on territory creation and ideation, through to set-up and liaised with the supplier to ensure best results.
EDUCATION
Bachelor of Visual Communication (Hons) Newcastle University
from 1999 - 2004