AREAS OF EXPERTISE

Art Direction
Branding
Packaging

ABOUT ME

I am an art director, graphic designer and illustrator with a focus on branding, specifically around product, packaging and marketing.

My current role is as an art director in the internal agency inside of Asahi/CUB.
I work with some of Australia’s most iconic FMCG brands such as Asahi Super Dry, Great Northern, Victoria Bitter and Vodka Cruiser.

My day to day includes ideation for brand campaigns, storyboarding and scamping, presenting to clients and directing our internal studio and production teams.

I was a member of the Australian Graphic Design Association and have taken part in the AGDA mentor program as a mentor and worked with up and coming designers on their careers. I’ve also been a panel speaker for an AGDA event about working as an internal design resource. In my spare time, I’m a fitness weirdo, photography enthusiast and average cook and home brewer.

EMPLOYMENT HISTORY

Independent Distillers

Graphic Designer from 2008 - 2012

Asahi Premium Beverages

Graphic Design Manager from 2012 - 2020

Carlton United Breweries/Cubhouse

Graphic Designer from 2020 - 2022

Carlton United Breweries/1House

Art Director from 2022 - Current

Email
mattmckey@gmail.com

Phone
0402 700 963

SKILL SET

Working as an art director, I have a strong vision, along with collaboration skills, from working with copywriters and creative directors, to producers, directors and photographers.

I am proficient in the Adobe CC apps - Illustrator, Photoshop and Indesign, and I’m friendly with 3D modelling software like Blender.

I’m skilled in the print process for packaging, and I’ve worked with print techniques such lithography, offset and flexography, and can set up art accordingly.

I’ve regularly created a variety of advertising mediums, such as magazine advertisements to billboards and other signage and web advertisements.

I can also model and render products visual mockups.

I’ve managed the product creation process from working through briefs, to working on territory creation and ideation, through to set-up and liaised with the supplier to ensure best results.

EDUCATION

Bachelor of Visual Communication (Hons) Newcastle University

from 1999 - 2004