Distinct Drinks is a fledgling bespoke light spirits brand with a twist - the labels can be user editable during the purchase phase, so they can display a variety of messages for a variety of occasions.

The brief was to create unique brand identity for the product, and implement it across the logo, labeling and packaging.

The design is centered on the distinct personality and visuals of a fox; vintage royalty free illustrations from over 100 years ago were sourced and adapted for the logo, and other illustrations used to watermark the label.

Specific occasions were highlighted through the use of individual typography and colour. Adding premium cues was the use of gold foil and spot varnishes; working close with the label house ensured high quality results.

3D visualizations were produced to communicate to customers the possibilities for individualization of the product prior to purchase.