This project was a social media campaign to link Asahi Super Dry with the Après-ski occasion.

We created a central concept for the campaign - we enjoy snow because it is dry and light, and these are the same qualities that we enjoy in Asahi Super Dry.

From there, storyboards were created, scamps were drawn up for the stills, talent was shortlisted and locations were scouted. The campaign was shot at the Marquis of Lorne in Fitzroy which was styled to look like a ski lodge.

The final output included a video for social channels which was created from the stills, as well as supporting still images.

The images below are a selection of stills from the day, along with some scamps for planning the individual shots.

*Photography by Chris Von Meng