Victoria Bitter
Big Green Button
ART DIRECTION | GRAPHIC DESIGN | ILLUSTRATION
The Big Green Button was one of the biggest VB product launches in recent years. Evoking memories of the legendary Boonie doll, the campaign revolved around a magnetic device which allowed users to get cold VB delivered to their door in under 30 minutes, at the push of a button.
The brief was to create visual material for the official VB website to show people step-by-step how the button works.
Drawing inspiration from vintage illustration with simple shapes and heavy use of texture, the manual was created in both still and video versions.