Vodka Cruiser Cocktails
ART DIRECTION | GRAPHIC DESIGN
Vodka Cruiser is a well-known and established brand. Vodka Cruiser Cocktails is the newest SKU in the Cruiser family. Our task was to position it within the existing Cruiser family and the RTD competitive set at large.
We landed upon the idea of Fancy-ish - the new Cruiser Cocktails is a step up from the classic drink, but at its core still Cruiser. I created a lockup that references the the packaging, with a graphic language that harks back to the retro hotel signage of Southern California.
The following is the key visual, as well as the recent photo shoot that I directed. These were implemented across digital channels as well as physical posters and point of sale.
*Packaging Design by What Came Next. Photography by Jordan Sellers